STAR newspaper: couples struggling to conceive may just have a new lifeline
About 1 in 6 couples of reproductive age have a fertility problem, writes the Infertility Awareness Association of South Africa (IFAASA). Research also shows that regular lubricants are not suitable for couples trying for a baby as they may harm the sperm.
“That’s why Conceive Plus is so valuable for South African couples. The product is the first fertility-friendly personal lubricant containing calcium and magnesium ions which are essential for cell viability in our bodies and the process of fertilization,” comments Martin Kahanovitz, CEO of Litha Healthcare Group.
Conceive Plus® is the first fertility lubricant on the South African market set to offer a solution to all couples trying to conceive naturally. The product is available throughout the distribution network of the leading South African medical, pharmacy and consumer goods distributor, Litha Pharma, a division of Litha Healthcare Group.
“Of course Conceive Plus will boost our Gynaecology portfolio but more importantly - will bring smiles to many couples trying to conceive naturally!,” adds Mr Kahanovitz.
Conceive Plus® is available over the counter from a large network of pharmacies and on shelf next to pregnancy and ovulation tests. In South Africa, Conceive Plus® is available in two convenient sizes of pre-filled applicators and two sizes of the multi-use tube.
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Conceive Plus® has earned an international reputation as the world’s most loved fertility lubricant brand. Whether just starting their conception journey or have been trying for some time, Conceive Plus® is here to help couples to get pregnant naturally.
For more information on the benefits of Conceive Plus® and where to buy the product in South Africa, visit the website www.conceiveplus.com
About Litha Pharma
Litha Healthcare Group Limited is a diversified healthcare company, listed on the Johannesburg Stock Exchange (JSE) with headquarters in Johannesburg, South Africa. The company is a division of Litha Healthcare Group Limited a diversified healthcare company. Litha Pharma’s business focus is to develop greater market presence in all its distribution channels, in 16 therapeutic categories as well as to expand access to prescribing healthcare professionals in both the public and private sector. The company focus its efforts on prescribing practitioners, including specialists and GP’s, commercial areas including pharmacies and fast moving consumer goods, dispensing doctors, mines and the public tender sector. Litha Pharma has a resource compliment of over 120 experienced sales and marketing people which have a strong relationship with the private hospital sector in all major regions of South Africa.
About SASMAR
SASMAR is a pharmaceutical company focused on the categories of fertility, family planning and female health. Founded in 2005, the company is a major manufacturer of personal lubricant and supplier to international governmental organizations in HIV/AIDS prevention and awareness programs in third world and developing countries. The founding purpose of SASMAR was to provide high quality personal care products that benefited the lives of consumers. SASMAR has grown its product portfolio and international distribution in a very short period. Headquartered in Brussels, Belgium, the group has operations based in Sydney, London, Hong Kong and Chicago and has a presence in more than sixty countries through a network of distribution partners.
For more information, please contact:
Lucy Setian, SASMAR Group Marketing Communications Manager at lsetian@sasmar.com or +32 28808220 ext 813
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Shop Now →Why do regular lubricants harm sperm and fertility?
Standard personal lubricants often have pH levels and osmolarity that can damage sperm motility and viability. Many common lubricants create an inhospitable environment for sperm survival, reducing the chances of conception. Fertility-friendly lubricants are specifically formulated to maintain a pH and osmotic balance that supports sperm function.
What makes fertility-friendly lubricants different from regular ones?
Fertility-friendly lubricants contain essential minerals like calcium and magnesium ions that support cell viability and the fertilization process, while maintaining a sperm-safe pH balance. Regular lubricants typically contain ingredients that can impair sperm motility and survival. The American Society for Reproductive Medicine (ASRM) recommends using only lubricants specifically designed for couples trying to conceive.
How common is infertility among couples in the United States?
According to the CDC, approximately 1 in 6 couples of reproductive age experience infertility, which is similar to rates reported internationally. Infertility affects both men and women, with causes ranging from ovulation disorders to low sperm count. Many couples benefit from simple fertility optimization strategies before pursuing advanced reproductive treatments.
Is a fertility-friendly lubricant FDA approved and safe to use?
Fertility-friendly lubricants are available over-the-counter and have been designed to meet safety standards for intimate use. While the FDA does not specifically "approve" lubricants in the traditional sense, fertility-focused products have undergone testing to ensure they do not harm sperm or reproductive health. It is always advisable to consult with your fertility specialist or OB-GYN before using any new products while trying to conceive.
Can using fertility lubricant increase my chances of getting pregnant?
While a fertility-friendly lubricant alone cannot guarantee pregnancy, it removes a potential barrier to conception by protecting sperm health and mobility during intercourse. Using a sperm-safe lubricant is considered a basic fertility optimization step recommended by reproductive endocrinologists. For couples with underlying fertility issues, lubricant should be part of a comprehensive fertility plan that may include medical evaluation and treatment.
Where can I buy fertility-friendly lubricants in the United States?
Fertility-friendly lubricants are available through major pharmacy chains, online retailers, and directly from fertility product websites. Many are stocked near ovulation tests and pregnancy tests in pharmacy sections. Your fertility clinic or OB-GYN may also have recommendations for where to purchase products available in the US market.
Should I use fertility lubricant if I'm taking supplements or undergoing fertility treatment?
Yes, fertility-friendly lubricant can be safely used alongside most fertility supplements and treatments, including ovulation support products. However, it is important to inform your fertility specialist about all products you are using to ensure there are no contraindications with your specific treatment plan. Your healthcare provider can give you personalized guidance based on your individual fertility situation.
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